English bookmakers are very popular with betting friends. But who is an English bookmaker – and what makes them special? In no other country in the world have sports betting a greater tradition and a higher status than in England, so since the 19th century “gambled” is. “The daily punt” is a fixed part of British everyday life – right across all levels of society. As the Internet reached its mass suitability towards the end of the 1990s, it also became interesting for sports betting. Until then, you had to try in “classic” betting offices to place their tips … Most of the UK`s sports betting companies – even companies such as Ladbrokes and William Hill, with their almost 100-year-old tradition – jumped on the train of online bets in no time.
The best and biggest English bookmakers
Bet365
→ The bookmaker from Stoke-on-Trent was founded in 1974 and is today considered one of the largest and best-known bookmakers – not only on the British Isle, but now also worldwide. With more than 10 million betting customers around the world, Bet365 today is even the industry leader – especially in the context of football betting ! In contrast to the majority of competitors, who are now based in Malta or Gibraltar, the actual family business still has its headquarters in Stoke. Bet365 convinces with a very extensive betting offer, very good odds, an attractive offer for live bets and a competent customer service. The web portal has hardly any weak points. Perhaps the only point of criticism is usually that due to the large extent of the offer the clarity suffers a bit.
Betfair
→ Already the founding year of 1999 suggests that Betfair must be blessed with a wealth of experience in the field of online sports betting. The Betfair story started as a pure betting exchange, only later did the company from London commit itself to the “actual” sports betting. Betfair got a real boost from the merger with Irish bookmaker giant Paddy Power – the betting offer was much more extensive and varied at a stroke. Previously, there was usually only football. The betting offer of this English bookmaker is now one of his great assets. Also fits the odds level and the performance in the field of football live betting.
Ladbrokes
→ The “Big Red” is the classic among the betting operators. Its roots go back to the year 1886. Ladbrokes has been listed on the London Stock Exchange since 1967. The English traditional provider has been represented on the Internet since 1998 and is one of the greats on the British Isle. In addition to online betting, the English bookmaker is still represented with its numerous betting shops, especially in the UK, but also in many other European countries. Like the other English bookmakers Ladbrokes convinces with a generous betting offer. However, the website is somewhat brittle, especially for betting enthusiasts from Central Europe, who are often used to a different design at betting operators. In addition, the telephone customer support is offered only in English.
William Hill
→ In 1934, William Hill began as a bookmaker under his name, resulting in a small empire. How big the traditional bookmaker is meanwhile, this number shows: In August 2013, the stock market value was quoted at 4.07 billion pounds. “Willie” has been online since 1998.